BRANDING IDENTITY FOR ROAD FREIGHT NEW SOUTH WALES 2018 CONFERENCE

When RFNSW initially contacted me, all they needed was some email banners for their upcoming conference. However, upon trying to gather a brief, I realized that they had no theme or direction to work with or towards. So I took it upon myself to study the website for elements I could pick out to create a theme. The two things that really caught my eye was the bright teal in their logo, and the usage of bold lines in a registration pop-up window on their site.

With those two elements in mind, I searched for photographs that could blend well. I wanted some neutral scenes with a burst of colour streaking through, and I found ideal images of roads and structures to match. I designed the email banners, and they liked the new look so much that they tasked me the responsibility of designing the conference booklet, followed by multiple other collateral including award certificates, tags, banners, standees, and a souvenir magnet.

The process of this project was challenging due to the time constraint, but I am really pleased with the outcome and the fact that I managed to complete everything on my own in the span of two weeks.