BRANDING THE BURRITO
The client was opening a new burrito shop at the Australian National University. He was struggling to come up with a logo design that made all the requirements of the ANU management, which is when he decided to outsource a solution. I came on board and took over communication with the ANU management thereafter, and designed a logo that would best represent the client’s style and vibe. His only necessity was to have the colours red and black to highlight the BALLISTIC aspect of the brand name.
IMAGE BRANDING
In order to grow the identity and dynamic appeal of the brand, the client also requested for me to design a wall art to be placed right beside the counter. His vision was for it to show an explosion i.e. explosion of flavours.
Client
Ballistic Burritos
Year
01/02/2019
PRINT MENU DESIGN
As part of the brand design, I was also tasked to come up with a printed version of the menu. I focused on using bright colours for that added punch, as well as illustrated elements to match the quirky and street-style aspect of the venue.
TV MENU DESIGN
Because the client wanted the menu to be on display all the time, he installed TVs above the counter to allow for convenient viewing of the full menu and prices. I went in to snap photographs of each product, and cropped them all out to be placed into bright and vibrant backgrounds.
POSTER DESIGNS
As part of the branding and marketing of the venue, I also created posters and social media tiles for Ballistic Burritos’ deals and new products. I go in and take photographs of the deals or products, and use the images to design marketing collateral for the brand.
