Eat Canberra Food Tours Logo

Amelia of Eat Canberra requested for a logo design that would represent not just a food tour dedicated to the capital’s local favourites, but to also act as a secondary image to her existing logo for Eat Canberra. The first thing I did was try to figure out a link between the two logos - I decided to focus on the contrasting black and white separation from Eat Canberra’s original logo, and build up from there. The three elements she needed in the logo were the iconic capital structures, utensils, and the idea of a cookie crumbling. It was tough to find a balance between so many elements but we worked together and communicated really well throughout the process, and came up with this logo that perfectly celebrates our beautiful capital!